Monday, 15 August 2022

Recruitment Start-Ups & Innovation

"You've got to care, and you've got to be passionate about it"
Kevyn Robins, founder of online recruitment business,

There is money to be made in the industry of finding people work. Work shapes the quality of people's lives so there is an imperative to care on some level - or not? On a business level, focuing on being efficient finders of talent and vacancies can reap rich rewards.

Start-Up Case Study: Would You Rather Be, UK: Read here >

Start-Up Case Study: New Page Recruitment, UK: Read here >

Recruitment companies are used by a broad variety of businesses in a range of sectors. In addition to the operational battles of running a business, competitor suppliers, recruitment businesses must battle to find the vacancies on which their business will survive on. Client engagement and proof of quality of service is key. Two of the key reasons employers use recruitment agencies is for speeding up of the recruitment process and reducing the internal administration workload.

A recent survey by has shown that 83 percent of recruiters report that they have sensed a shift to a candidate driven marketplace, talent holding sway over the employer. The 'war for talent' is a cliche, but increasingly real for employers and recruitment specialists. Millenials, Generation Y, and experienced professionals are being more discerning about choosing jobs, so job acceptance decision influencers are more important than ever. A trend for 2016 and onward is that employers and recruiters will invest more time and effort in creating and promoting both the employer brand, and the offer package to attract talent.

An area set for a huge swinng in growth is mobile recruitment. Firstly because mobile-centric recruitment experience on smartphones is still in its infancy and innovations will make an impact. In a low-tech sense, basic innovation in feature-phone centric markets in Africa and Asia can create huge opportunities by engaging a latent workforce pool. Just as mobile payment products like m-Pesa see huge volume in transactions via basic feature phones, these same phones can be used as a channel to attract wannabe workers - the phone being the job vacancy communications and promotions tool, and payment vehicle for work completed.

Africa Rising
With Africa’s 650-million mobile phone owners growing 40-fold since 2000 and eight in ten South Africans now owning a mobile phone, it is the best way to reach candidates, especially blue collar workers. Different to the US, Africa will have 85% non-smartphone users by 2015, which makes SMS an ideal communication channel. Watch this space.

Start-Up Case Study: New Page Recruitment, UK: Read here >


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